SERVICES

About

FROM INSIGHT TO EXECUTION

Strategy that prioritizes clarity, alignment, and execution in complex environments. Engagements are hands-on, outcome-driven, and designed to support confident decision-making in the real world.

REVAMPING
IDENTITY

CHALLENGE: As DRACO’s portfolio and ambitions expanded, its existing website no longer aligned with the studio’s direction. The site functioned as an informational placeholder rather than a strategic asset, offering limited guidance for visitors and failing to reinforce DRACO’s differentiation, impact, or long-term vision.

SOLUTION: Redesigned DRACO’s digital identity through a strategy-led website revamp, aligning messaging, UX, and storytelling to reflect its role as a modern MedTech startup studio.

IMPACT POST ENGAGMENT:

BOOK TIME WITH ME

States contributed to site traffic

(S. Dakota based org)

average views on a monthly basis

mins average session duration
(previously 2.5 mins)

REGAINING
MOMENTUM

CHALLENGE: Despite strong mission alignment, political and industry headwinds slowed deal velocity in 1H 2025 and reduced sponsor confidence due to unclear pricing and inconsistent value articulation.

SOLUTION: Redesigned pricing and messaging through a strategy audit, creating a scalable pricing framework and ROI narrative tied to pharma sponsor related key performance indicators (KPIs).

IMPACT POST ENGAGMENT:

BOOK TIME WITH ME

58%

38%

28%

of executed deals closed in Q3 alone

of year-end pipeline emerged in 2H 2025

YoY increase in total sales from 2024

REIMAGING
ENABLEMENT

CHALLENGE: Despite having one of the industry’s richest diagnostic data ecosystems, Labcorp faced internal silos that limited actionable, cross-functional strategy. Teams operated with different assumptions and priorities, slowing alignment around how the Clinical Trial Enablement function could be positioned.

SOLUTION: Facilitated a Pharma-360 workshop that aligned leaders around shared assumptions, clarified gaps, and connected patient, site, and sponsor needs into a unified strategic roadmap.

IMPACT POST ENGAGMENT:

BOOK TIME WITH ME

4.9

cross-functional leaders were engaged

new offerings were designed for market

out of 5 rating from workshop participants

REVAMPING
IDENTITY

CHALLENGE: A first-time independent consultant needed to translate prior volunteer relationships into a paid engagement. While trusted by the community partner, they were unsure on workshop scope and pricing without the structure of a corporate environment, creating risk of unclear expectations.

SOLUTION: Guided the consultant through scope definition, pricing strategy, and metrics design, delivering a proposal that aligned value with outcomes on a 24-hour turnaround.

IMPACT POST ENGAGMENT:

BOOK TIME WITH ME

workshops were contracted

months for the contract duration

figure contract value with option to renew

CLIENTS & PARTNERS

ACADEMIC

INSTITUTIONS:

BIOTECH & STARTUPS:

VENTURE CAPITAL:

INDUSTRY

TITANS:

Jennifer Hairston (Freelancer)

Working with Denise was truly a game-changer. She supported me in creating and structuring a consulting proposal for a partnership opportunity something that can be incredibly stressful when you’re trying to balance pricing, and knowing your worth. Denise helped me see my expertise clearly, coached me through pricing with confidence, and reminded me not to undervalue myself. Because of her guidance and steady support throughout the process, I landed the consulting engagement. I can’t thank Denise enough for being such a powerful advocate!

SERVICES

FROM INSIGHT TO EXECUTION

REGAINING MOMENTUM

CLIENTS & PARTNERS

REGAINING
MOMENTUM